McQueen Project (Arturo becomes a fish)


McQueen project: Anthropomorphic Goldfish - Grad Dip CSM Fashion '15

RESEARCH - Photography - pRINT & Textile Development

Theatrical, dark and extreme. Every adjective used to describe Alexander McQueen's persona and work felt like the polar opposite of how I saw myself, so how could I relate deeply with this project and design a collection where my voice wouldn't get lost in his universe?

My answer was to create a story of the light in the end of tunnel, a drowned world of anthropomorphic goldfish, inspired by Japanese tales and Ukiyo-e by Utagawa Kuniyoshi...which did not work as a collection, as I was fixated in being a McQueen kind of designer, but did result in some interesting photography - courtesy of my friend Arturo.


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