That time I condensed a whole design process in a 6-minute video

 

There I was, just starting out at this digital marketing thing, thinking of all the lessons learned throughout my years studying and working in Fashion, and how I had everything to create juicy original, useful content.

I really wanted to show this Development process I'm always talking about.

And overdeliver, of course! Because I'm not one of those people flooding the internet with clickbait.

And still use Japanese manga as inspiration, since I've recently rediscovered my passion for Chobits and Card Captor Sakura.

Reality then shook me real hard once I started to make the damn video: the lack of experience writing, speaking, filming and editing meant every stage took me many takes and many hours. The lack of a bigger picture plan ( who I was making the video for, and why; what was its purpose, was it supposed to be part of a series?) showed me I was trying to overdeliver because of pure confusion.

So this is the story of how I started making videos, in good startup fashion (no pun intended), as in:

Confused about what my topic is.

Confused about who my viewers are.

Confused about how to convert it to sales/ traffic to my website.

Startup burn for your nerves, by the guy that founded a business accelerator called 500 Startups, Dave McClure

Startup burn for your nerves, by the guy that founded a business accelerator called 500 Startups, Dave McClure

But I took the first step, small and sucky!

And if you have this nagging wish to start your own clothing line, you'll have to do the same.

Will you look and sound like a complete dork on your first attempts? Yes.

Will you try to do everything right and still end up with not-too-exciting results? Yes, countless times :D

Can you watch my video and think I'm a total nerd afterwards because you hate my guts now? YASSSS!

Go ahead, World Wide Web embarrassment is right ahead:

Did you learn something from my video (despite my boring voice)?

I did, too.

Keep on trying new things, adjusting course when necessary and, as always, reach out for help when you're stuck. I'm here for you!